You’re our customer! We hate you! « Design By Gravity
Stick around awhile, and picture the situation ten years in. After ten years, assuming all the costs stay the same, you get to pay Comcast over $4000 to be their loyal customer! Ten year cost: just over $16,000. Sweet deal. For them. So they hate churn, they want you to stay put. Too bad they don’t make it attractive to stay put.
Every time I see a Comcast ad “For New Customers Only” I have the same thought: why don’t I get a break for being a loyal customer? If they really value my business, how about, oh, a discount based on how long I’ve been with them? Screw new customers, they are likely to leave (chrun!) anyway. Golden-handcuff me with a really sweet deal based on my longevity. To counter the above example, say I had started at $125 a month. Starting in year 3 I got a got a 5% discount each year, up to 30%. Not compounded, additive. So after nine years, I am at a capped at a 30% discount, for a monthly bill of $88.
Great reminder. Companies (including mine) should do more to value loyal customers as much, if not more, than new customers.
Time to start planning out fresh rewards for loyal users! :)
